" Celebrating 10 years of Dutch Invertuals! "


Ten years old and yet young, Dutch Invertuals turn to the mother of all forms: the circle, the ultimate symbol of unity, perfection, and infinity.

In times of division and inequity, the circle stands as an emblem of cooperation and connectivity. We need to re-enter its orbit to find what is fundamental in life. Interpreting the elemental form pushes each Invertual to identify what is essential to them.

For the past ten years we have initiated curatorial projects with our ever expanding collective. Exhibitions mounted at Milan Design Week and Dutch Design Week have explored relevant topics ranging from mass production and energy consumption, to human psychology and identity.

While the tension between the collective and the individual dominated the artistic and public debate, we’ve embraced cooperation and coexistence. Invertuals find their way of managing the complexity of today by sharing knowledge and thinking together in steady dialogue.

“In the past 10 years, we have realized and produced over 100 works and 25 exhibitions with over 80 designers. Moving forward, our focus will remain on an exploration of possible futures to constantly reinvent ourselves and explore new fields of design”.

Wendy Plomp, founder and art director of Dutch Invertuals

The Circle features a selection of Dutch Invertuals’ emerging and pioneering designers such as Architects of Identity (Edhv), Daphna Laurens, Raw Color and Martens & Visser, who played a significant role in the genesis of the collective. They set off on a journey to redesign ‘The Circle’. First presented in Milan during Salone del Mobile 2019, The Circle exhibition now travels to the Dutch Design Week with new Invertuals joining the show.

Architects of Identity (Edhv), Bram Vanderbeke, Carlo Lorenzetti, Daniël de Bruin, Hongjie Yang, Nel Verbeke, Martens & Visser, Max Lipsey, Nina van Bart, Raw Color, Jeroen Wand, Studio Joachim Morineau, Schimmel and Schweikle, Amandine David, Baiba Soma, Christian + Jade, Daphna Laurens, Dorian Renard, Jelle van Twillert, Satomi Minoshima, Willem van Hooff

19 – 27 October 2019

Fuutlaan 12b
5613 AB Eindhoven


For more information contact press@dutchinvertuals.nl

The Circle exhibition travels and constantly expands with new Invertuals joining the show.

View the booklet

Campaign Images

Visuals by Raw Color


Wendy Plomp

Campaign visuals
Raw Color

Exhibition design
Daphna Laurens

Graphic design curtains
Architects of Identity (Edhv)

Adrian Madlener
Annegret Bönemann

Ronald Smits

Made possible by
Cultuur Eindhoven
Leeuwerik Plaatmateriaal
Mansveld expotech
Snep drukwerk
Big Impact