" We turn things upside down inside out"


Ten years old and yet young, the collective, Dutch Invertuals takes on a challenge. Together, the designers set off on a journey to explore one of the most iconic shapes in the universe: the circle.

„The circle, the ultimate symbol of unity, perfection and infinity. By envisaging and challenging its shape, the Invertuals give insights into their unrestricted approach. We offer our personal take on something that is already perfect.“ – Wendy Plomp, founder, Dutch Invertuals

This 10-year anniversary is a moment to look back and to move forward. From its humble but very sincere beginning in 2009, when a group of 9 designers joined forces for an exhibition in Milan, to the current collective of more than 70 designers, Dutch Invertuals has always embraced the exploration of new futures. This enables us to constantly reinvent ourselves and explore new fields of design.

The Circle features a selection of Dutch Invertuals’ emerging and pioneering designers such as Architects of Identity (Edhv), Daphna Laurens, Raw Color and Martens & Visser, who played a significant role in the genesis of the collective. They set off on a journey to redesign one of the most iconic shapes in the universe: the circle. First presented in Milan during Salone del Mobile 2019, The Circle exhibition now travels to the Dutch Design Week with new Invertuals joining the show.

Architects of Identity (Edhv), Bram Vanderbeke, Carlo Lorenzetti, Daniël de Bruin, Hongjie Yang, Nel Verbeke, Martens & Visser, Max Lipsey, Nina van Bart, Raw Color, Jeroen Wand, Studio Joachim Morineau, Schimmel and Schweikle, Amandine David, Baiba Soma, Christian + Jade, Daphna Laurens, Dorian Renard, Etienne Marc, Floriane Dubreuil, Jelle van Twillert, Satomi Minoshima, Willem van Hooff

Fuutlaan 12b
5613 AB Eindhoven

Press Preview
Saturday 12:00 till 14:00

Exhibition Tour 
On request via guusje@dutchinvertuals.nl

Invertuals dinner reservation
Sunday October 20th 
Monday October 21st

Party (private)
Friday October 25th
19:00 – 24:00
Fuutlaan 12b

For more information contact studio@dutchinvertuals.nl

The Circle exhibition travels and constantly expands with new Invertuals joining the show.

Download the campaign images View the booklet

Campaign Images

Visuals by Raw Color


Wendy Plomp

Campaign visuals
Raw Color

Exhibition design
Daphna Laurens

Graphic design
Architects of Identity (Edhv)

Adrian Madlener
Annegret Bönemann

Ronald Smits

Made possible by:
Cultuur Eindhoven
Leeuwerik Plaatmateriaal
Mansveld expotech
Snep drukwerk

For more information contact: