‘Objects for a new kind of society; The way we work’ our latest research and concept for 5Tracks on show Salone del Mobile in
Milan.
" ‘How will emerging technologies shape our future workscapes?’"
Objects for a new kind of society: The way we work
At Salone del Mobile 2023 Dutch Invertuals presents ‘Objects for a New Kind of Society: the way we work’.
5TRACKS challenged Dutch Invertuas to reflect on the changing attitudes towards the way we work. Today’s working environments are in a constant state of flux. The ways in which we work are evolving through new applications and emerging technologies aimed at boosting our productivity and efficiency. At the same time, we are becoming ever-more alienated from the things we do. Instead of gaining time for ourselves, we are being pushed to achieve more with less.
‘How will emerging technologies shape our future workscapes?’
This calls for designers to imagine new workscapes that are adapted to our rapidly changing environment. We envision new design approaches that blend nature-driven morphologies with technology to create environments that facilitate connectivity, hybridity, creativity, wellness and new rituals, offering a glimpse into the workscape of the future.
About the exhibition
5TRACKS is a new project, where living and working merge into a full-scale urban development. Studio Dutch Invertuals is commissioned to design the interiors of the atria of the two main buildings, creating vibrant spaces to meet and work, with an emphasis on using sustainable materials, facilitating connectivity, creativity, and new rituals. ‘Objects for a New Kind of Society: the way we work’ presents the concepts of eight designers that will become part of these interiors, bringing a new take on our working environments.
‘We need to rethink our relationship with objects and our role as designers within our society.’ – Wendy Plomp, Design Director of Dutch Invertuals
It was an honor to welcome Her Majesty Queen Máxima in our exhibition as part of her tour to meet Dutch designers at Salone del Mobile. Design director Wendy Plomp showed her around and talked about the importance of pioneering with design and about the works of our designers for urban development 5TRACKS. Read more about her visit here.
Invertuals: Anna Resei, Barry Llewellyn, Carlo Lorenzetti, Clara Schweers, Clémentine Buffa, Edhv, Steeven Macal, and Teresa Fernández-Pello
Design Direction: Wendy Plomp
Photography exhibition: Ronald Smits
Photography Her Queen Maxima: studio about today
Location
Via Pastrengo 12
20159 MilanoNear Garibaldi station MM2/5 exit Via Pepe
Powered by 5TRACKS | Located near Breda Central Station, The Netherlands. Designed by Shift architecture urbanism and Powerhouse Company, commissioned by JP van Eesteren | TBI and Synchroon Ontwikkelaars. Landscape architecture by CULD.
Supported by Creative Industries Fund NL and Cultuur Eindhoven
Campaign Images
Visuals by Chris Kore
Colophon
Design Director: Wendy Plomp
Invertuals: Anna Resei, Barry Llewellyn, Carlo Lorenzetti, Clara Schweers, Clémentine Buffa, Edhv, Steeven Macal, and Teresa Fernández-Pello
Team Dutch Invertuals
Esther Severijns – Management and organization
Elena Genesio – Design research
Campaign visual:
Chris Kore
Photography: Ronald Smits
Powered by 5Tracks
Supported by Creative Industries Fund NL
Cultuur Eindhoven
Thanks to
Leeuwerik Plaatmateriaal
, Mansveld Expotech,
Drukkerij Snep