" We turn things upside down inside out"


Ten years old and yet young, the collective, Dutch Invertuals takes on a challenge. Together, the designers set off on a journey to explore one of the most iconic shapes in the universe: the circle.

„The circle, the ultimate symbol of unity, perfection and infinity. By envisaging and challenging its shape, the Invertuals give insights into their unrestricted approach. We offer our personal take on something that is already perfect.“ – Wendy Plomp, founder, Dutch Invertuals

This 10-year anniversary is a moment to look back and to move forward. From its humble but very sincere beginning in 2009, when a group of 9 designers joined forces for an exhibition in Milan, to the current collective of more than 70 designers, Dutch Invertuals has always embraced the exploration of new futures. This enables us to constantly reinvent ourselves and explore new fields of design.

During the Salone del Mobile in Milan, Dutch Invertualswill celebrate with an exhibition featuring a selection of emerging designers next to pioneering designers such as Architects of Identity (Edhv), Daphna Laurens, Raw Color and Martens & Visser, who played a significant role in the genesis of the collective.

Architects of Identity (Edhv), Bram Vanderbeke, Carlo Lorenzetti, Daniël de Bruin, Hongjie Yang, Nel Verbeke, Martens & Visser, Max Lipsey, Nina van Bart, Raw Color, Jeroen Wand, Jólan van der Wiel, Studio Joachim Morineau, Schimmel and Schweikle.


The Circle exhibition will travel and will expand
with new Invertuals, next stop is Dutch Design Week Eindoven

Saturday 19th October till Sunday 27th October

Fuutlaan 12b
5613 AB Eindhoven

Press Preview
Saturday 12:00 till 14:00

Exhibition Tour 
Monday / Tuesday / Wednesday

Invertuals dinner (Invites only)
Sunday 19:00 till 22:00

For more information contact studio@dutchinvertuals.nl

Download the campaign images View the booklet

Campaign Images

Visuals by Raw Color


Wendy Plomp

Campaign visuals
Raw Color

Exhibition design
Daphna Laurens

Graphic design
Architects of Identity (Edhv)

Annegret Bönemann

Ronald Smits

Made possible by:
Cultuur Eindhoven
Leeuwerik Plaatmateriaal
Mansveld expotech
Snep drukwerk

For more information contact: