Because it can be done...
We are proud to share with you ‘Because it can be done…’ an exhibition for Brainport Development. For the exhibition we designed five different categories as ‘tribes’,…better together, more precise, more adaptive, future-proof and enhanced.
To create a more sustainable future, society is constantly challenged to innovate. Taking on the world’s biggest challenges requires great ideas, perseverance and cooperation. Together we can create a world that benefits everyone, both economically as well as sustainably. At the pinnacle of the global high-tech manufacturing industry, innovation and collaboration intertwine. Because it can be done better.
A short summary of Brainport’s creative entrepreneurs, designers and technicians, with their perpetual drive to work together. Creating solution-oriented collaborations, aimed at meeting global market needs. But also aimed at laying bare society’s latent needs, and proactively respond to them.
Firmly grounded in a no-nonsense mentality, making today’s science and strong economic growth possible with eye-popping innovations. And with an overall mindset that together, things can be enhanced, more precise, future-proof and more adaptive.
The project began as a collaboration with studio edhv, Architects of Identity. We worked closely together to translate the graphical identity they designed, into an exhibition concept.