The Circle

Dutch Invertuals turn to the mother of all forms: the circle, the ultimate symbol of unity, perfection, and infinity. In times of division and inequity, the circle stands as an emblem of cooperation and connectivity. We need to re-enter its orbit to find what is fundamental in life. Interpreting the elemental form pushes each Invertual to identify what is essential to them.

Since 2009 we initiate curatorial projects with our ever expanding collective. Exhibitions mounted at Milan Design Week and Dutch Design Week have explored relevant topics ranging from mass production and energy consumption, to human psychology and identity.

While the tension between the collective and the individual dominated the artistic and public debate, we’ve embraced cooperation and coexistence. Invertuals find their way of managing the complexity of today by sharing knowledge and thinking together in steady dialogue.

‘The Circle’ at Kazerne features a selection of Dutch Invertuals’ emerging and pioneering designers such as Architects of Identity (Edhv), Daphna Laurens, Raw Color and Martens & Visser, who played a significant role in the genesis of the collective.

Architects of Identity (Edhv), Bram Vanderbeke, Carlo Lorenzetti, Daniël de Bruin, Hongjie Yang, Nel Verbeke, Martens & Visser, Max Lipsey, Nina van Bart, Raw Color, Jeroen Wand, Studio Joachim Morineau, Schimmel and Schweikle, Amandine David, Baiba Soma, Christian + Jade, Daphna Laurens, Dorian Renard, Jelle van Twillert, Satomi Minoshima, Willem van Hooff, Tijmen Smeulders

Spring – September 2020

Paradijslaan 2 – 8
5611 KN Eindhoven

For more information contact

‘The Circle’ was first presented in Milan during Salone del Mobile 2019 and in Eindhoven during Dutch Design Week 2019. The exhibition travels and constantly expands with new Invertuals joining the show.

Campaign Images

Visuals by Raw Color


Wendy Plomp

Campaign visuals
Raw Color

Exhibition design
Daphna Laurens

Daphna Laurens
Jeroen Wand
Willem van Hooff
Dorian Renard

Graphic design curtains
Architects of Identity (Edhv)

Adrian Madlener
Annegret Bönemann

Ruud Balk

Made possible by
Cultuur Eindhoven
Leeuwerik Plaatmateriaal
Mansveld expotech
Snep drukwerk
Big Impact