Objects for a New Kind of Society Visuals

  • Campaign
  • Process

The campaign images symbolise nature growth as a powerful message emphasising our need for nature to thrive alongside us.

  • by Britt Berden

As urban areas continue to expand, their impact on human societies and the overall health of the planet becomes increasingly evident. In their pursuit of innovative approaches to urban design, Dutch Invertuals and The Future Laboratory collaborated to address the vulnerability of our cities as part of their ‘Objects for a New Kind of Society’ exhibition. Alongside the exhibition, the campaign images developed by Anke Sound under the guidance of Dutch Invertuals focused on conveying the message that nature is set to dominate and take over in our future environment.

The concept aimed to strike an equilibrium between lifestyles within cities and nature, ultimately showcasing the delicate balance between humanity and the natural world. Different plants were featured, ranging from smooth and polished indoor houseplants, to matte and hyperreal tropical ones to featuring colourful flowering plants – carefully crafted with the portrait of each designer. 

Through digital craft, nature was integrated into portraits, resulting in images revealing parts of each designer face while other parts were shrouded in green, symbolising growth not as a mere decorative feature but as a powerful message emphasising our need for nature to thrive alongside us.

‘In our group image, there was a deliberate resemblance to a mature forest where nature gradually had taken over’

Wendy Plomp

The overall colour palette included various shades of green, warm reds, and soft matte backgrounds in warm greens and oranges, creating a minimal and clean aesthetic that elevated each portrait, whilst linking to natural colours seen all around us.

The showcased images vividly illustrated the resurgence of nature in our urban environments, emphasising the visual narrative of harmonious coexistence between humans and nature.


Design direction

Wendy Plomp

Campaign visuals

Anke Sondi