Objects for a New Kind of Society: The way we work
completed
Transform
What happens when imagination challenges the obvious?
In 2013, Dutch Invertuals presented Transform, an exhibition exploring imagination as a force for change. At the intersection of logic and inspiration, imagination allows us to question what we know, make unexpected connections, and envision alternatives to the familiar.
Imagination is the force that lingers between logic and inspiration. It acts as a guide in our daily dilemmas and helps us to understand and cope with the world we are living in. It is this energy that thrives us to push forward. It helps us to let go of the old and make way for the new. It’s a mechanism that sparks new connections between the known but beyond the obvious. This is where transformation happens. New formats and perspectives form along the way as we are being pushed into the future by the power of imagination.
By conducting research and experiments the Invertuals have transposed the theme of transform onto contemporary designs. Chemical reactions, rotation-moulded experiments, unfinished constructions, color science and woven techniques are transformed by imagination.
Credits
Curator
Wendy Plomp
Exhibition design
Daphna Laurens
Invertuals
Brit van Nerven
Edhv
Jeroen Wand
Jetske Visser
Kristie van Noord & Rogier Arents
Luuk van den Broek
Max Lipsey
Raw Color
Roos Gomperts & Thalia de Jong
Rachel Griffin &Emilie Pallard
Studio Mieke Meijer
Campaign visual
Tim van Enthoven & Julia Veldman
Copy
Rob van Kaam
Graphic
Edhv
Photography
Raw Color
Thanks to
All Invertuals
Creative Industries Fund NL
Leeuwerik Plaatmateriaal
Dutch Consulate Milan
Conflict
completed