Fundamentals

As founder, curator and art director of Dutch Invertuals, Wendy Plomp invited Raw Color to join as guest curators, alongside Daphna Laurens who created the exhibition design.

Together, they take the viewer on an inspiring journey into the foundations of the design process. By doing so, they shed a new light on Dutch Invertuals and the various designers it has worked with over the past nine years.

45 Invertuals reveal more than 800 objects that normally remain hidden in the archives of their studios. They offer a glimpse into their private collections, resulting in a distinct reflection of their personal identities. Sharing these inspirational artifacts allows the visitors to experience various views on form, material, and beauty.

For this exhibition, the designers take their personal collections and identities as a starting point to create a container that manifests their ‘Fundamentals’. These individually made products offer comprehensive insights into their various design practices, reflecting diverse personal visions. Since the origin of mankind, containers have been used as basic tools with a common typology to store and transport objects or materials.

Altogether, the exhibition creates a portrait of a generation of young and established designers that have shaped the collective of Dutch Invertuals.

Download the campaign images